The promotion of the works can be interpreted in different ways depending on the situation of its author. The editor tries to respond to all according to their address book, opportunities and meetings organized (or not). The primary objective is to cause the generation of copyright.
Here are some possible actions :
- Songplugging (place a piece with one or more performers)
- Cover (often the song in another language, to another country)
- Media (sent to radio, TV)
- Marketing assistance (physical distribution, digital, license ...)
- Air look, emission flux, direct ...
- Waiting for phone